'A Life Less Ordinary Wanted Ltd.’ Privacy Policy

Effective from January 2016

This Privacy Policy (or ‘Policy’) tells you how ‘A Life Less Ordinary Wanted’. (‘A Life Less Ordinary Wanted’, ‘we,’ or ‘our’) collects, uses, shares, and protects information obtained from and about our subscribers ‘you’). It also tells you how you can access and update your information and make certain choices about how your information is used. This Policy covers both our online and offline data collection activities, including information that we collect through our various websites and applications, as well as our offline programs and events. By using our ‘A Life Less Ordinary Wanted’ website or by otherwise giving us your information, you agree to the terms of this Policy. If you do not agree to this Policy, you must not use our websites or applications or give us any of your information.

If we want to change the way we handle your information, we will post those changes in this Privacy Policy. For material changes (i.e., substantially new practices you wouldn’t expect from us or that we didn’t previously tell you about), we may decide to notify you more prominently and/or give you prior choice. We reserve the right to make changes to our practices and this Policy at any time, provided that we follow the procedures above.


Information Collection 

We do not collect personally identifiable information about you, except when you provide it to us directly or through a third party. For example, if you decide to complete a user registration form, you may be asked to provide certain information such as your contact information (name, email address, mailing address and telephone number), birthday, gender and services you use.

Sensitive information is not generally sought through this ‘A Life Less Ordinary Wanted’ website. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it in accordance with this Privacy Policy.

If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information.

Prior to your submission of your personally identifiable information to this ‘A Life Less Ordinary Wanted’ website, you will be asked whether you consent to the processing and transfer of your personal information in accordance with this Privacy Policy. If you consent, you will be able to submit your information to the ‘A Life Less Ordinary Wanted’ website.


Email correspondence 

We may collect information from you if you correspond with us via email. For example, if you send an email to erin@less-ordinary.com or use the ‘Sign me up’, we may obtain certain information about you (such as your contact email address) and use it to follow up.


Data collected from other sources 

Occasionally, we may obtain information about you from other sources. For example, we may hire a third party data aggregator to provide us additional information about our existing customers (this is known as ‘data appending’). We may also receive information from third party co-sponsors who we may partner with occasionally to run special promotions or giveaways. We may also receive information about customers in the event we acquire other companies.


What information do we collect on you?

Depending on how you interact with ‘A Life Less Ordinary Wanted’ (online, on the phone, etc.), we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information, and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant services.


Personal contact information

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, mobile, etc.), or email address. In some cases, this could include information that you give us about someone else (for example, if you are referred to ‘A Life Less Ordinary Wanted’ by a family member or friend). We typically collect personal contact information in connection with a variety of activities, including account registration (e.g. newsletter sign-up, etc.), customer service, competitions and promotions, and customer feedback.


Customer feedback

This includes information that you voluntarily share with us about your experience in using our services, websites and social media platforms, e.g. this may include comments and suggestions or feedback you send us about what you may or may not have liked about your experience in using our services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.

Social network information

This refers to any information that is part of your profile on a third party social network (such as Facebook, twitter etc) and that you allow the third party social network to share with us. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with application developers. For example, we may receive your social network information (or parts of it) when you download or interact with us on a social networking site (such as Facebook) or use a third party social networking feature that is integrated within our site. To learn more about how your social network information may be obtained by ‘A Life Less Ordinary Wanted’ (or other application developers), please visit the website of the relevant third party social network.